'Global Market, Competitive Edge'

In today's environment, building Australia’s competitive edge in the global tourism market must be a priority.

Importantly, Australia must keep pace with advances in technology, respond to climate change, respond to consumer trends and supply a workforce that delivers service excellence.

It means building on Australia’s strengths – its nature and environment, its open and friendly people, indigenous culture, sporting prowess, excellence in event and convention management, climate, health and security.

This can only be achieved by industry, government and the community working in partnership.

The theme 'Global Market, Competitive Edge' focussed on these issues, leading to an action agenda for all tourism sectors.