'Leaders Driving Innovation'

The Australian tourism industry must respond to global consumer trends, keep pace with advances in technology, protect and sustain its unique natural and cultural assets and develop work practices that deliver consistent service excellence.

This requires innovative leadership at every level.

It means creating new opportunities that build on our strengths. Australia’s strategic location in the Asia-Pacific region, its nature, open and friendly people, indigenous culture, climate, security, sporting prowess, and excellence in event management are well known.

Capitalising on these strengths can only be fully achieved through the innovative actions of industry, government and the community.