'Leaders
Driving Innovation'
The Australian tourism industry must
respond to global consumer trends, keep pace with
advances in technology, protect and sustain its unique
natural and cultural assets and develop work practices
that deliver consistent service excellence.
This requires innovative leadership
at every level.
It means creating new opportunities
that build on our strengths. Australia’s strategic
location in the Asia-Pacific region, its nature, open
and friendly people, indigenous culture, climate,
security, sporting prowess, and excellence in event
management are well known.
Capitalising on these strengths can
only be fully achieved through the innovative actions
of industry, government and the community. |