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Monday 2 June 2008

Consumer Research and Market Winning Insights

Ongoing strong demand for the latest knowledge and trends in consumer behaviour and industry responses has led to the creation of this full day forum.  The focus will be on consumer research, the latest on tourism branding, marketing and promotion.  Participants will hear from a diverse number of presentations, informing them of trends and insights into market leading initiatives in domestic, international and niche marketing.  The program also provides extensive opportunities for discussion and interaction with speakers, via facilitated panel discussions.  This workshop is essential for all tourism marketing practitioners and researchers.

Download speaking list!

conference proceedings