GOLD COAST, AUSTRALIA, 17-19 August 2009
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TOURISM FUTURES 2009
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Monday 17 August 2009
Consumer Research and Market Winning Insights Forum
Facilitator
Greg Hywood
,Chief Executive,Tourism Victoria
Catharine MacIntosh,
CEO, Zero Baggage
The Future of Travel takes Zero Baggage
Jo Farquhar
, Senior Consultant , TNS
The Domestic Dilemma: how can we grow the domestic holidaying market?
Prof Peter Murphy
, Emeritus Professor, La Trobe University
The Short-Break Holiday Market: developing a competitive destination strategy
Daniel Gschwind
, CEO, QTIC
Encouraging Professionalisation and Enhancing Quality of the Industry through Training Programs
Luisa Pastrello
, Head of MTS Australia & NZt, American Express International
Building Clients and Member Loyalty
Jane Ianniello
, Director,Tourism, Roy Morgan Research
Ecotourism - opportunities for growth
Laurel Papworth
, Social Networks Strategist
TWITTER and your customer
Ian Macfarlane
,
Managing Director, Strategetic Consultant
Marketing Myths: entrenched beliefs that have impeded the effective marketing of Australia and New Zealand
Matt Cameron-Smith
, General Manager, Trade Marketing, Tourism Australia
No Leave No Life
David Grant
, Brand Strategist and Country Brand Index Specialist, FutureBrand Australia
Australia’s International Marketing Challenges
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