'Leaders Driving Innovation'
The Australian tourism industry
must respond to global consumer trends, keep pace with advances
in technology, protect and sustain its unique natural and
cultural assets and develop work practices that deliver
consistent service excellence.
This requires innovative leadership
at every level.
It means creating new opportunities
that build on our strengths. Australia’s strategic
location in the Asia-Pacific region, its nature, open and
friendly people, indigenous culture, climate, security,
sporting prowess, and excellence in event management are
Capitalising on these strengths
can only be fully achieved through the innovative actions
of industry, government and the community.