Offered for the first
time as a stand alone event this workshop has gained
a huge following over the years. It was designed specifically
for tourism online experts and enterprises building
their online marketing and distribution presence.
The workshop had two parallel streams in the
middle of the day, one offering newcomers to the online
world practical and applied training – Online
Essentials, the other, an Online Masterclass focusing
on advanced online development skills and tools. Delegates
received briefings from a diverse range of industry
leaders and innovators across topics such as maximising
the potential of websites, online booking systems,
new communications technologies and social networking.
| Facilitator: |
Ms Liz Ward CEO Australian Tourism Data Warehouse |
| 08:55-09:00 |
Rohan Lund CEO Yahoo!7 |
| |
Welcome |
| 09:00-09:30 |
Ms. Donna Meredith Managing Director Keystone Corporate Positioning |
| |
If I Build It, Will They Come? |
| 09:30-10:00 |
Mr. Matthew Cameron-Smith General Manager Trade Marketing Tourism Australia |
|
There’s Nothing Like Australia |
| 10:00-10:30 |
Mr. Daniel Lynn Managing Director Expedia Asia Pacific |
| |
Extending Reach Beyond Borders |
| 10:30-11:00 |
Morning Tea |
| 11:00-12:30 |
Tourism Online Essentials |
Tourism Online Masterclass |
| 12:30-13:30 |
Lunch |
| 13:30-15:00 |
Tourism Online Essentials |
Tourism Online Masterclass |
| 15:00-15:30 |
Afternoon Tea |
| 15:30-16:00 |
Ms. Laurel Papworth Social Media Strategist |
|
Social Media Strategies |
| 16:00-16:30 |
Mr. Alan Long Research Director Experian Hitwise Asia Pacific |
| |
There’s Nothing Like Online |
| 16:30-17:00 |
Ms. Brooke Formica Head of Total Travel Yahoo!7 |
|
A Customer Journey – travel and the online consumer |
| 17:00-17:30 |
Expert Panel |
