Designed for
marketing professionals interested in best practice
case studies, innovative campaigns and future
trends in marketing. In an era when globalisation
is shrinking the planet, developing key insights
to more effective communication and marketing
strategies is imperative. This forum focussed
on tourism products and destination level marketing.
Presentations and discussion focussed on trends
in consumer culture; communication trends and
brand strategies that have the most appeal in
attracting domestic and international visitors.
| Facilitator |
Mr. Matt Cameron-Smith General Manager Trade Marketing
Tourism Australia |
| 08:30-09:00 |
Ms Amanda L'Estrange Director
L'Estrange Research
Co-Presenter: Mr Mark Kennedy, Head of Strategy,
Yello Brands |
| |
Australia: Great Place But Why
Should I Go There? |
| 09:00-09:30 |
Mr Erminio Putignano Managing
Director FutureBrand Australia |
| |
Destination branding: lipstick
on a gorilla or branding at its most powerful? |
| 09:30-10:00 |
Mr. Nick Baker Executive General Manager, Marketing Tourism Australia |
| |
There’s nothing like
Australia |
| 10:00-10:30 |
Mr. Don Richter Director of Marketing Tourism Victoria |
| |
Marketing Innovation |
| 10:30-11:00 |
Morning
Tea |
| 11:00-11:30 |
Mr. Jim Carden Executive Manager Corporate Relations Brisbane Airport Corporation Pty Ltd |
| |
Keeping up with technology -
The Airport Challenge |
| 11:30-12:00 |
Mr Martin Lack Director ConferenceIT |
| |
Taking a Tour with Technology |
| 12:00-12:30 |
Expert
Panel |
| 12:30-13:30 |
Lunch |
| 13:30-14:00 |
Mr John Aitken Chief Executive
Officer Brisbane Marketing |
| |
Promoting Brisbane, Australia’s
new world city via innovation, collaboration and
opportunity |
| 14.00-14.30 |
Ms Danielle Duell Business Consultant
Danielle Duell Consulting |
| |
Shift Happens – Marketing
Strategies for Changing Times |
| 14:30-15:00 |
Ms. Adelina La Vita Digital Marketing Manager Australian Capital Tourism |
| |
Consumer Control - Propelling the brand into the hands of our consumers - a digital perspective |
| 15:00-15:30 |
Mr Aidan McLindon Member of
Parliament Member for Beaudesert |
| |
The Case for Aus Vegas |
