Tourism Futures brings together the key players who drive Australia’s tourism industry – the operators, infrastructure builders, investors, policy makers, researchers and marketers.  Delegates receive an holistic perspective on the industry- with leading international and national commentators briefed to provide an over the horizon view on the future of tourism.

The tourism industry operates within an ever dynamic environment. Global influences are more apparent than ever. Climate Change for example represents both a direct and indirect threat to many of Australia’s destinations. Getting the response right on climate change over the next ten years will be crucial.

Significant opportunities exist for the industry too. The amazing growth in available domestic and overseas airline seats though new carriers, additions to existing fleets and new larger aircraft creates great opportunity.

The strength of the Australian dollar creates a new dynamic for the industry – with winners and losers. Travelling to exotic overseas destinations where costs are very low creates a whole new set of competitors for Australian tourism operators.  In 2008 Tourism Futures will focus on our leading international competitors – to gain an understanding of their product base and marketing strategies and to develop strategic responses.

Australians are now faced with higher debt servicing costs through rising interest rates. Discretionary income will be on the decline. Competition from other consumer goods will reach new highs. Baby boomers remain cashed up and may benefit from increased inflationary conditions. Tourism Futures will lead an expert discussion on our economic future and its impacts on tourism.

Building Australia’s competitive edge in the global tourism market must be a priority. Importantly, Australia must keep pace with advances in technology, respond to climate change, respond to consumer trends and supply a workforce that delivers service excellence. It means building on Australia’s strengths – its nature and environment, its open and friendly people, indigenous culture, sporting prowess, excellence in event and convention management, climate, health and security. This can only be achieved by industry, government and the community working in partnership.

If you play a role in delivering Australia’s tourism competitive advantage then you must attend Tourism Futures.